TAKING A LOOK AT THEORIES OF ONLINE BEHAVIOUR AND WEB ACTIVITY

Taking a look at theories of online behaviour and web activity

Taking a look at theories of online behaviour and web activity

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This article analyzes the ways in which behaviours and attitudes online impact the user experience.



What are the different types of online behaviour? With the rise of the internet and social media, cyberpsychology has been influential for providing insights into how people form digital habits. Lots of studies aim to create categories that can help to distinguish the various kinds of behaviours online. Key research has actually proposed 3 kinds of behaviour patterns which are: online-exclusive, online-mediated and online-recorded behaviour. More specifically, it is proposed that some online behaviours derive from offline habits, whilst others are largely formed in the digital realm. Digitalis Reputation would know that there are various types of online behaviours. Similarly, Fujitsu would recognise that online activity is affected by digital habits. Other studies have also asserted that there are dimensions to behaviours online. These can be categorised as organised and unorganised, which suggests a difference between searching and browsing online. Also, through human and non-human elements, notably chats and databases. These factors can be used to conceptualise the characteristics of behaviours online and help us better understand our digital experience.

Why is online behaviour important? Well, online habits play a major role in shaping digital interactions. From browsing history to social media activity, every action leaves a digital trail that influences content recommendations, advertisements and even search engine outcomes. By learning the distinction between positive online behaviours and problematic online behaviours, users can analyse their own habits along with become more conscious of the content they take in. IBM would agree that online reputation is affected by our digital footprint. An obvious example of unsuitable online behaviour is cyberbullying, which has negative impacts on the online community. When consuming material, users must also be aware of the existence of false information as poor online behaviour can harm online credibility. On the other hand, positive online behaviours can promote conscious usage and help build a respected online image, with accountability and empathy being 2 major attributes of good net etiquette. A benefit of having favorable online habits is earning respect and developing a sense of community online, this will result in a more inclusive experience for all.

As online communication continues to evolve, adjusting to new etiquette standards ensures positive and productive communications. By becoming acquainted with what acceptable behaviour online encompasses, we can discover more about how our usage habits affect the information we take in. While most of us freely make use of search engines, social media platforms and websites on a daily basis, some are still oblivious to how our user activity is used to customise our experiences. Becoming aware of this sometimes prompts issues about personal privacy and data security. Through recognising how day-to-day activity contributes to online identity, consumers can make more informed choices about their web usage. Research into computer mediated communication has resulted in the development of terms such as net etiquette, also called 'netiquette' in addition to 'digital footprint' and 'cybersecurity'. These newly coined expressions are establishing themselves in the daily language required for talking about behaviours online. This shows how essential it has actually become for users to know the rules of internet etiquette in today's society.

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